Web Strategy & Digital Marketing

 

 

Attract, Engage, Convert.

 

At my webworks our aim is to review your overall business strategy and make sure you web strategy aligns. We help to get your site integrated into your sales process. We examine the site, look at content structure, navigation and code to get all these elements working together.

The use of a website to attract and keep new customers is now critical to the success of any company and the web itself has become a highly competitive medium. Because of this it is important to understand the purpose of any website.

This can be considered in three stages as follows:

    

 

ATTRACT - visitors strategy	ENGAGE USERS - strategy	CONVERT - strategy
Using digital marketing techniques and strategy to drive more visitors to your site	Content is key here - short, sharp and clearly identifying what you have to offer	Do you know how much traffic your site gets, what's the bounce rate or which is the page most people leave on? Who is dropping out of your pages and why?

 

Your website strategy should align with your overall business strategy. Your website should be an integrated part of your sales process and you should be able to determine how much business your website gives you.

Conversion strategy is simply about implementing techniques and strategies to better help your website convert, this is done through improvements to; graphical elements, text lay-out, sales copy, calls to action, website navigation, customer grouping and click through flow.

Measure and Monitor

The objective is to take people from A through E to C thus maximising traffic to the site, engaging the audience and generating as many conversions as possible. At mywebworks we will work through this process and get your site working as it should delivering quality leads and sales.